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Noteworthy

Giving Thanks by Shopping

Wikipedia

  

Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer highly promoted sales at heavily discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Some stores' sales continue to Monday ("Cyber Monday") or for a week ("Cyber Week").


"Black Friday" has evolved in meaning and impact over the years, initially referring to calamitous days, with a notable early instance being Black Friday (1869) in the US. This financial crisis saw a dramatic plunge in gold prices, affecting investors. The term was later used in American retail, starting ambiguously in the 1950s. Initially associated with workforce absence post-Thanksgiving, it was reinterpreted by Philadelphia police to describe the shopping-induced congestion. Attempts at rebranding to "Big Friday" failed, and the term "Black Friday" solidified by the 1980s, referring to the pivotal point where retailers purportedly shifted from loss ("in the red") to profit ("in the black"). This day marks the unofficial start of the Christmas shopping season, with promotional sales aiming to draw large crowds. Black Friday is the busiest shopping day of the year in the United States and retailers prioritize it and Cyber Monday as highly profitable holiday shopping days. 


The concept has since globalized, with countries around the world adopting "Black Friday" sales to mimic the US phenomenon, adjusting local customs or creating similar events. The advent of online shopping and events like "Cyber Monday" have expanded the traditional one-day shopping frenzy into a broader holiday shopping season, diluting the singular focus of Black Friday, and expanding its economic impact.
 

ETYMOLOGY


For centuries, the adjective "black" has been applied to days upon which calamities occurred. Many events have been described as "Black Friday," although the most significant such event in American history was the Panic of 1869, which occurred when financiers Jay Gould (caricatured at  right) and James Fisk took advantage of their connections with the Ulysses S. Grant administration in an attempt to corner the gold market. When President Grant learned of this manipulation, he ordered the Treasury to release a large supply of gold, which halted the run and caused prices to drop by 18%. Fortunes were made and lost in a single day, and the president's own brother-in-law, Abel Corbin, was ruined.


The earliest known use of "Black Friday" to refer to the day after Thanksgiving occurred in the journal, Factory Management and Maintenance, for November 1951, and again in 1952. Here it referred to the practice of workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend. However, this use does not appear to have caught on. Around the same time, the terms "Black Friday" and "Black Saturday" came to be used by the police in Philadelphia and Rochester to describe the crowds and traffic congestion accompanying the start of the Christmas shopping season. In 1961, the city and merchants of Philadelphia attempted to improve conditions, and a public relations expert recommended rebranding the days "Big Friday" and "Big Saturday," but these terms were quickly forgotten. 


The use of the phrase spread slowly, first appearing in The New York Times on November 29, 1975, in which it still refers specifically to "the busiest shopping and traffic day of the year" in Philadelphia. Although it soon became more widespread, The Philadelphia Inquirer reported in 1985 that retailers in Cincinnati and Los Angeles were still unaware of the term. 


As the phrase gained national attention in the early 1980s, merchants objecting to the use of a derisive term to refer to one of the most important shopping days of the year suggested an alternative derivation: that retailers traditionally operated at a financial loss for most of the year (January through November) and made their profit during the holiday season, beginning on the day after Thanksgiving. When this was recorded in the financial records, once-common accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period when retailers would no longer be "in the red," instead of taking in the year's profits. The earliest known published reference to this explanation occurs in The Philadelphia Inquirer for November 28, 1981. 


Since the early 21st century, there have been attempts by US-based retailers to introduce a retail "Black Friday" to other countries around the world. Retailers outside the US have attempted to promote the day to remain competitive with US-based online retailers. In more recent decades, global retailers have adopted the term and date to market their own holiday sales. 

HISTORY


Thanksgiving's relationship to Christmas shopping led to controversy in the 1930s. Retail stores would have liked to have a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving. For this reason, in 1939, President Franklin D. Roosevelt issued a presidential proclamation proclaiming Thanksgiving to be the fourth Thursday in November rather than the last Thursday, meaning in some years one week earlier, in order to lengthen the Christmas shopping season. Most people adopted the President's change, which was later reinforced by an act of Congress, but many continued to celebrate Thanksgiving on the traditional date.


In 2015, Amazon.com was the first to offer "Black Friday in July" deals on what they called "Prime Day," promising better deals than on Black Friday. Amazon repeated the practice in 2016 and 2017, and other companies began offering similar deals.


Analyst Marshal Cohen of The NPD Group claimed in 2020 that Black Friday is declining in favor of online shopping, and that the COVID-19 pandemic has accelerated this process. The pandemic also resulted in holiday deals being offered over a longer period of time, even as early as October. Fewer people shopped in person on Black Friday 2020, and most business took place online. 

"BLACK THURSDAY"


For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving.  Kmart opened its stores on Thanksgiving as early as 1991, and was open on Thanksgiving Day for many years. In 2009, Kmart manager Freddy Moss opened at 7 p.m. on Thanksgiving in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8 p.m. or 9 p.m., on what became derisively known as "Black Thursday." In subsequent years, other stores followed this trend, opening earlier and earlier on Thanksgiving, or remaining open all day, beginning in the early morning hours. Some retail and media sources have used the terms "Gray Thursday" or "Brown Thursday" instead. 


The 2014 "Black Thursday" sales were generally a failure, as overall sales for the holiday week-end fell 11% compared to the previous year despite heavy traffic at the stores on Thanksgiving night. In response, a number of retailers decided to go back to closing on Thanksgiving for 2015, and Walmart, although its holding firm opening on the holiday and holding its sale, also pledged to offer the same deals online for those who wished to stay home.

 

Retailers have received pushback from some consumers over opening on Thanksgiving Day. Shopper opposition to stores opening on Thursday includes the perceived over-commercialization of Thanksgiving, retail workers not being able to spend time with their loved ones on the holiday, and Thursday doorbuster sales forcing consumers to sacrifice enjoying Thanksgiving evening with their families in order to avoid missing out on highly sought-after items which might not be available again prior to Christmas.


Most retailers abandoned efforts to hold doorbuster sales on Thanksgiving in 2020; large crowds had been forbidden under most circumstances since March due to the ongoing COVID-19 pandemic, major retailers such as Walmart and Target had already reduced their hours and dropped 24/7 operations in response to the pandemic, and several retailers known for opening on the holiday (particularly Kmart, which has typically been open regular hours) have rapidly declined. 


According to Adobe Analytics, online shopping set a record on Thanksgiving 2020 with $5.1 billion in total spending, 21.5% higher than in 2019. Most major retailers again closed on Thanksgiving in 2021, with Target stating that its decision would be permanent; the small minority of retail chains remaining open on the holiday that year were limited mainly to pharmacies, dollar stores and grocery stores, retail categories that traditionally do not hold doorbusters. 

History of "Mary Had A Little Lamb"

 The nursery rhyme you sang as a child was based on a real 9-year-old girl who saved a dying lamb—and accidentally made history. "Mary had a little lamb, little lamb, little lamb..."You probably sang it in kindergarten. Maybe you sang it to your own children. But did you know Mary was real? And so was her lamb? This is the true story behind one of the most famous nursery rhymes in history. 

  

In March 1815, on a cold morning in Sterling, Massachusetts, nine-year-old Mary Sawyer was helping her father with chores in the barn. They discovered that one of their ewes had given birth to twin lambs overnight—but something was wrong. One lamb was healthy and nursing. The other had been rejected by its mother and was lying in the straw, barely breathing, too weak to even stand. Without its mother's care and milk, the tiny creature was dying of cold and hunger. Mary's heart broke at the sight. "Can I take it inside?" she begged her father. Her father shook his head. "No, Mary. It's almost dead anyway. Even if we try, it probably won't survive. "But Mary couldn't bear to watch the lamb die. She pleaded with her father until he finally relented—though he made it clear he thought it was hopeless. When they returned to the house, Mary's mother agreed to let her try. Mary wrapped the freezing lamb in an old garment and held it close to the fireplace, cradling it in her arms through the long night. She didn't know if it would make it to morning. The lamb was so weak it couldn't even swallow at first. But Mary refused to give up. By morning, against all odds, the lamb was standing. Over the next few days, with Mary's constant care—feeding it milk, keeping it warm, nursing it back to strength—the little creature recovered completely. And then something magical happened. The lamb, whom Mary had saved from death, became utterly devoted to her. It recognized her voice. It came running when she called. And everywhere that Mary went, the lamb truly was "sure to go.

  

"One morning before school, Mary called out to her lamb as she was leaving. The lamb came trotting over immediately. Mary's mischievous older brother, Nat, grinned and said, "Let's take the lamb to school with us! "Mary hesitated, she knew it was against the rules—but the idea was too tempting, she agreed. She tried to smuggle the lamb into the one-room Redstone School by hiding it in a basket under her desk, hoping it would stay quiet. For a while, her plan worked. The lamb nestled silently beneath her seat as the lesson began. Then Mary was called to the front of the classroom to recite her lesson. As she stood and began to read aloud, the lamb suddenly bleated loudly and leaped out from under her desk, following Mary to the front of the room. The classroom erupted. The students burst into laughter at the sight of a fluffy white lamb wandering the aisles, bleating and looking for Mary. Even the teacher, Polly Kimball, "laughed outright"—though she gently told Mary that the lamb would have to go home. Mary, embarrassed but smiling, led her lamb outside to wait in a shed until school ended. She thought that would be the end of it—a funny story to tell at dinner. 

  

But someone else was watching. Among the visitors at the school that day was a young man named John Roulstone, a college-bound student staying with his uncle, the local minister. He was charmed by the sight of Mary's devoted lamb following her into school. The next day, John rode his horse across the fields to the little schoolhouse and handed Mary a slip of paper. On it, he'd written three simple stanzas:*

"Mary had a little lamb,

Its fleece was white as snow,

And everywhere that Mary went,

The lamb was sure to go. It followed her to school one day,

That was against the rule.

It made the children laugh and play,

To see a lamb at school...

  

"*Mary treasured that piece of paper. She kept it for years, along with the memory of the lamb she'd saved. The lamb lived to be four years old, bearing three lambs of her own before she was accidentally killed by a cow in the barn. Mary's mother saved some of the lamb's wool and knitted stockings for Mary, which she treasured for the rest of her life. But the story doesn't end there. In 1830, a well-known writer and editor named Sarah Josepha Hale published a collection called Poems for Our Children. Among them was a poem called "Mary's Lamb"—the same verses John Roulstone had written, plus three additional stanzas with a moral lesson about kindness to animals. The poem spread like wildfire. It was reprinted in schoolbooks across America. Children everywhere began singing it. By the 1850s, it was one of the most famous children's poems in the country. 

  

  

But here's where it gets even more remarkable: In 1877, nearly sixty years after Mary saved that lamb, inventor Thomas Edison was testing his brand-new phonograph, the first machine ever capable of recording and playing back sound. He needed something to recite to test if it worked. He chose "Mary Had a Little Lamb. "Edison's voice reciting those words became the first audio recording in human history. The poem that began with a nine-year-old girl's compassion became the first sound ever captured by technology. 

Listen to Thomas Edison Recite the poem

  

As for Mary herself, she lived a long, quiet life. She married, raised a family, and rarely talked about the famous poem until she was an elderly woman. In 1876, at age 70, Mary finally came forward to share her story publicly when she donated the stockings her mother had made from her lamb's wool to help raise money to save Boston's Old South Meeting House. She sold autographed cards tied with yarn from those stockings, telling the world: "I am the Mary. This is my lamb's wool. "People were astonished. The woman behind the nursery rhyme was real—and she was still alive. Mary Sawyer died in 1889 at age 83. Today, a statue of her little lamb stands in Sterling, Massachusetts, commemorating the day a nine-year-old girl's compassion for a dying animal created one of the most enduring stories in children's literature. 

  

The lesson of "Mary Had a Little Lamb" isn't just about a pet following its owner. It's about what happened before that—about a little girl who refused to let a helpless creature die, who fought for its life when everyone else had given up, who showed that kindness and determination can create miracles. Mary saved her lamb. And in return, that lamb gave her immortality. The next time you hear someone sing "Mary had a little lamb," remember it wasn't just a nursery rhyme. It was a true story about a real girl who taught us that compassion matters, that small acts of kindness ripple through time, and that sometimes the gentlest hearts change the world. Mary Sawyer: 1806-1889 The girl who saved a lamb—and created a legend.

"Mary Had a Little Lamb" by Sarah Josepha Hale

Mary had a little lamb,

Its fleece was white as snow;

And everywhere that Mary went

The lamb was sure to go.


It followed her to school one day,

Which was against the rule;

It made the children laugh and play

To see a lamb at school.


And so the teacher turned it out,

But still it lingered near,

And waited patiently about

Till Mary did appear.


Why does the lamb love Mary so?

The eager children cry;

Why, Mary loves the lamb, you know,

The teacher did reply.


Happy Thanksgiving!


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